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Publishers & Media Companies

Are you considering new ideas for monetizing your website or mobile apps? Elevate your sales & marketing efforts with our capabilities and unique demand sources.

We work with publishers and media companies to connect them to unique demand from media buyers.

Services for Media Companies

For publishers, we support or manage their audience extension offerings, helping them sell new media formats and platforms.

On-Site & In-App Advertising

Crowd Louder Media helps media companies identify new revenue opportunities from their existing inventory and audience data.

Optimize Programmatic Inventory

We create private auction packages that make publishers' unique audiences & inventory available to incremental media buyers.

Cookieless Audience Extension

We collaborate with publishers to examine audiences and develop advertising offerings with an incremental revenue stream.

Audience Research

We collaborate with publishers to keep them in control of how advertisers buy their inventory & reach their unique audiences.

Data Licensing

We leverage premium inventory and supply path optimization (SPO).

Private Marketplace

If you already use a DSP, we can customize a PMP Deal ID to reach your ideal audience.

The wealthiest consumers might prefer Apple devices that block cookie-based ads.

Why Cookieless Ads?

When relying on cookie-based advertising, you can only reach 40% of Internet users.

We can activate names, email addresses, and phone numbers.

Your First-Party Data

Don't rely on Facebook & Google. Here's are  4 sources of first-party data that you might already have.

We can manage your audience data on your behalf.

Lean On Our DMP

When we manage your programmatic campaigns, we can activate & manage your audience data.

DOWNLOADABLE GUIDE

Make AI, Curation, and SPO Work for You

Get up to speed on how organizations are adapting to AI, Curation, and other developments in programmatic advertising.

Leverage Programmatic in 2025

Frequently Asked Questions

We are open to partnering with radio & TV stations, newspapers,  magazines, and digital publishers. Can we support your direct sales efforts or create an audience extension program?

  • How Do You Work With Publishers & Media Companies?

    We develop and execute a fully outsourced but custom Audience Extension offering for publishers' sales teams.

    Think of us as your own in-house agency.  While you're busy publishing, we can stay busy cooking up valuable programmatic inventory packages combining your audience data with your on-site advertising and curated off-site inventory. We can feed your internal sales teams a stream of insights based on our audience platforms. We also enable your sales team with a white-labeled Audience Extension offering that we execute on your behalf across display, native, video, audio, and out of home platforms.

    Hyperlocal Advertising
  • Can You Help Us Collect Our Audience Data?

    We'll can help you collect, study and activate your audience data.

    Yes! Crowd Louder can help you collect and activate data based on your anonymous website users, location visitors, phone calls, email subscribers, and other customer lists. You probably have a lot more audience data than you realize. When we agree to work together, we'll commit to providing a stream of insights that help inform your business and boost your sales team's efforts.

    Who Needs a DMP?
  • Should I Offer Audience Extension to My Advertisers?

    A publisher's Audience Extension program scales ad reach by advertising to valuable audiences while they are offsite.

    We know you want to differentiate your on-site and in-app advertising from other advertising solutions. However,  Audience Extension or extended reach ad solutions can help you overcome a common objection for smaller publishers and media companies: scale. Our current publishing partners often tap us to distribute their display, native, social display, and video ads on complementary platforms in ways that demonstrate the value of their core products and  audience expertise. The low-hanging fruit is  a new advertiser offering that promises to re-target your best visitors off-site with or without cookies. Now you can scale audience extension, even on Apple devices!

    Streaming TV Ads
  • Can You Help Us Combat Declines in Facebook and Search Engine Referrals?

    Media companies can't count on traffic referrals from Facebook.

    Facebook & Google sell valuable audience-targeted ads based on how people interact with YOUR content. In 2024, there has been a noticeable decline in visitors referrals from these platforms. We can't change that trend. But we can help you flip the script. Let's collaborate to sell valuable audience-targeted ads on your websites, apps, social media accounts, and elsewhere.

    Advanced Ad Targeting
  • How Can We Earn More From Programmatic Ad Sales?

    Publishers are looking for ways to earn more from programmatic advertising.

    In the absence of valuable publisher audience segments, cookieless test audiences have attracted 30% lower CPMs on average compared to audiences with cookie-based targeting available. Across the web, ad inventory on Safari browsers earns 60% less than Chrome browsers, where cookie-based targeting is still available. More usage is coming from cookie-challenged environments like iPhone apps and Mozilla Firefox browsers. We recommend a dual response: 1) Plug in to our audience capabilities for insights that can boost your direct-sold advertising. 2) Allow Crowd Louder to package your inventory and audiences for programmatic advertisers who won't buy direct.

    Our Private Marketplace

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