~40% of Internet Ads Can Use 3rd-Party Cookie Targeting

Get in touch

404-644-1864

info@crowdlouder.com

An increasing number of Internet users are invisible to most advertising campaigns. Your website retargeting and contact list retargeting campaigns may be less effective in cookie-challenged environments such as Safari browsers and iPhone mobile apps. Consult the charts below for views into the technologies people are using while you're trying to advertise to them.

WEB BROWSERS ON COMPUTERS AND MOBILE DEVICES: In the chart below, Google's Chrome browser is struggling to hang on to a majority of browser usage. Chrome is the last major browser still supporting third-party cookies, the tactic commonly used to target advertising to people with certain demographics, occupations, shopping preferences, etc.

Source: StatCounter Global Stats - Browser Market Share

WITHIN MOBILE APPS: In the chart below, please note that Apple's iPhones and iPads employ the iOS operating system, which blocks third-party cookies by default.This operating system had about 57% of market share as of JANUARY 2025.

Source: StatCounter Global Stats - OS Market Share

Use the form below to learn more about how we can help your start advertising without cookies.

Platforms We Rely On

Button
Button
Button
Button

CHALLENGE: Retail, education, and hospitality advertisers demanded cost-effective media buying that demonstrated performance without relying on cookies.

SOLUTION: Crowd Louder Media successfully executed display, video, and native campaigns that engaged audiences without relying on cookies. Campaigns leveraged only the most favorable ad inventory, custom blocklists, and Advanced invalid traffic detection.AI-driven technology seamlessly optimized inventory selection by leveraging one trillion real-time data signals from more than 100 million web and mobile destinations.

RESULTS: Key performance indicators such as phone calls, in-store sales, and website inquiries improved for each campaign. Crowd Louder's trading desk achieved a 61% increase in media efficiency and reduced spending on third-party data providers.

Get in touch

Browser & Mobile App Trends Highlight Need for Cookieless Advertising

Platforms We Rely On

Cookieless ads improve real-world KPIs for retail, education, and health advertisers

Activate Your Audience

Receive E-mail Updates