Access Our Private Auction Deals for Curated Audiences & Premium Inventory

By John Davis
Friday, July 19, 2024 at 1.11 p.m.

Curated audiences and media auction packages open new doors for advertisers and agencies who already use a DSP to execute their own programmatic media buying. We are offering selected partners access to private auctions of premium inventory on an invitation-only basis..

Benefits of Using PMP Deal IDs

Learn more about the value for advertisers, agencies, and publishers in participating in our Private Marketplace of curated audience and advertising inventory.

• On-board Your First-Party Data for Multiple DSPs: If you’re paying each DSP fees to on-board and house your first-party data, we can help you minimize your costs and streamline your workflows.
• Supply Path Optimization (SPO): When you apply your deal ID to your campaign within your DSP, you can be confident that you are paying the SSP, Ad Exchange, and publisher for the inventory you want.
• Consume Less Energy & Reduce Your Carbon Footprint: When you bid on inventory from your deal ID, your bid will not be duplicated across multiple SSPs. In this way, you can avoid bidding against yourself. You’ll also reduce the number of auctions publishers need to execute to sell their inventory.
• Cookieless Activation: We can craft cookieless audience/inventory packages that help you reach prospects within mobile and OTT apps, on Safari browsers, and other cookie-challenged environments.
• New Revenue Streams for Publishers: Packaging your premium inventory in a curated deal is a straightforward way to serve programmatic advertisers. Also, we can help media companies create new revenue streams via audience extension offerings, giving advertisers access to publishers’ valuable audiences across formats and devices without compromising on brand values or privacy compliance. This approach creates scale not available when a publisher has limited inventory for shorter campaigns. You can also easily expand your advertising offerings across new platforms and formats without expensive in-house investments.
• New Revenue Stream for Retailers: We can apply your customer purchase data to premium inventory in a way that opens new commercial options. Your consumer packaged goods (CPG) suppliers can spend more of their promotional budgets with you to move the needle on sales of their products within your stores.