What Is Geofencing, Geofarming, Geo-framing, and Hyperlocal Advertising?

By John Davis

Friday, Aug. 18, 2024 at 9.19 a.m.

None of our advertising campaigns are targeted to just anyone. Typically, they are available to people near a certain location. Other times, the service we are advertising is only relevant to people in a certain industry. For these reasons, our ad campaigns are always targeted to specific states, metro areas, counties, cities, or zip codes. Additionally, we can get even more granular based on the goals of your advertising campaign.

Geo-fencing: If we want to reach people in a certain neighborhood, we can target advertising within a radius from a location or draw a fence around city blocks, through buildings, bridges, streets, etc.

Geo-farming and Geo-framing: Even if we didn’t deliver advertising to prospects during a visit to your geofence, we can still deliver advertising to their mobile devices, computers, and TVs in the days and weeks following their visit. (Thanks, cross-device targeting.) We can typically begin reaching devices from a given location for up to a year in the past.

Our geofencing technology enables all of these tactics anonymously. So we’ll never know if Joe or Jane visited a particular location. But, if they did, we can be confident that we are targeting their devices with advertising. Additionally, we do not use these tactics with sensitive locations such as certain medical providers.

Pro Tip: When you buy advertising from a local radio, TV or newspaper company, you are probably being charged for digital ads shown to people outside of your market. Ex-pats and other researchers who are located far away but viewing a local news website probably can’t take advantage of offers from local businesses.

Use the form below to start a conversation about how hyperlocal tactics might work for your next campaign.

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