What To Expect From White Labeled Marketing Campaign Reporting

Our white label marketing service includes reporting that shows your stakeholders which audiences are most engaged as well as which websites & mobile apps we leveraged to reach them.

Reporting shows you which audiences are most engaged as well as which websites & apps we used to reach them.

By John Davis
Monday, July 22, 2024 at 3.07 p.m.

Our campaign services include custom metrics and audience profile reporting for people exposed to your advertising. Similar reporting is available for your website visitors and app users. Along with media reporting, and KPI dashboards, call tracking reporting provides clients with tangible and actionable results from marketing.


During your campaign flight, we use 24/7 AI-powered optimizations and manual oversight to maximize delivery to the best-performing creatives and minimize delivery to under-performing assets. Our optimizations balance performance with other campaign goals, including reach/frequency and pacing of guaranteed impressions.


All of our reporting is customized for each campaign. Typical reporting includes elements like these:

Campaign Metrics

  • Audience Reach, Device Reach, or Household Reach
  • Ad Impressions
  • Campaign Clicks
  • Click-Through Rate
  • Geographic Delivery, such as State, Metro Area, City, or Zip Code
  • Top Websites, Apps, Platforms, or Media Properties
  • Audience Segments Targeted/Engaged

Ad-Exposed Audience Profiling & Demographics

  • Age Ranges
  • Education Levels
  • Gender
  • Household Income
  • Presence of Children in the Household
  • Types of Devices Reached
  • Brand Affinities
  • Shopping Preferences
  • Audience Lifestage
  • Psychographics

Phone Call Tracking

  • Number of Calls Produced By Advertising
  • Sources of Ad-Driven Phone Calls
  • Total Inbound Call Volume
  • Monthly Phone Call Trendline
  • Missed/Abandoned Phone Call Volume
  • Unanswered Calls by Day or Hour

    Web Analytics


  • Monthly Web Visit Trendline
  • Anonymous Web Session Recordings
  • Top Web Pages
  • Website Visitor Map
  • Landing Page Heatmaps, Clickmaps & Scrollmaps
Use the form below to request sample reporting or to talk to us about what reporting elements you’d like to see for your future campaigns.

Reporting Tools We Rely On

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