Need Help Developing an Advertising Budget?

We can help you develop a marketing budget that helps you reach your ideal customer on their preferred media and platforms at a frequency that ensures they notice your message.

We'll collaborate with you to develop a marketing budget just for your needs.

By John Davis
Thursday, July 18, 2024 at 2.09 p.m.

Viewers of TV shows like AMC’s "Mad Men” are familiar with the scene of a slick advertising pro telling a quieted room of decision-makers a compelling story that introduces a new brand slogan or marketing campaign. The emotional moments often end with decision-makers freeing up their purse strings.

But the scenes don’t show the lingering questions that decision-makers may have about exactly how the advertising firm will spend their marketing dollars.

We develop media plans to answer those lingering questions.

Media planning involves researching your target audience and projecting which media tactics can reach and persuade this audience to action. With a little knowledge about their prospects or customer base, most business owners can do some of this work intuitively, especially if they can refer to last year’s budget for costs..

Example: A marketer who needs to reach home contractors may know that they are often moving from site to site and that they can use radio ads and mobile device advertising while their target customer is traveling or working. But if a marketer needs to reach a new customer segment or aims to grow their business in the new year, last year’s budget may not have the guidance for budgeting that they need.

Our Approach to Developing Your Ad Budget

Here’s how we can help you develop a media plan and inform your marketing budget.
  1. Define Your Target Audiences: Based on our experience, expertise, and access to specialty media and marketing data sources, we’ll paint a picture of your ideal audience segments that represent your most likely customers.
  2. Go Beyond Demographics: If you know the demographics of your customers, you’re really only seeing part of the picture. That’s because your customers can be described by more than just gender, age, and other basics. We’ll tell you about the interests, behaviors, and media consumption habits of your customers.
  3. Segment Your Customers: Inside your customer base are multiple segments of customers who are likely to be interested in what you have to offer. Perhaps most of them may be Millennial-aged women. But maybe the smaller segment of GenX males has more spending power or influences other customers with that spending. These are the kinds of insights we’ll be digging into as part of your media plan.
  4. Choose Formats and Platforms: We’ll suggest the types of advertising that your audience prefers and provide a calculation on the number of times (frequency) that your prospects will need to be exposed to your message to drive them toward action.
  5. Provide a Firm Cost: We’ll look at the months ahead and tell you how much it will cost for us to execute your campaign.

We Pledge Allegiance to Agile Marketing: Our campaign proposal is just the end of the beginning. If you approve our plan, we’ll begin executing and show you progress as quickly as possible. We don’t expect to set it and forget it. Instead, based in part on the business results you share with us, we can revise our execution – with your consent.

Use the form below and let’s start talking about planning for your next campaign or marketing department budget.

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